-Apple at the first time-

The History Of Apple Computers

In the world of computing corporate leaders, there are two names which stand head and shoulders above the rest, and behind these giants of computing there are two men who are synonymous with their success. For Apple Computers and Steve Jobs, they were for a long time considered behind the more successful Microsoft under the guidance of Bill Gates, but over recent years especially Apple has been catching up in leaps and bounds.

The early years of Apple is the story of computer enthusiasts trying to get their ideas in production, and the first product that was actually produced by Apple was the Apple I, and was little more than a motherboard with associated chips, and didn't even come with a case or a keyboard. From this humble beginning came their advancements to develop a personal computer, and the Apple II which hit the market in 1977 brought advancements such as an open architecture and the introduction of color graphics.

Apple proceeded to try and compete in the home computer market, and also tried to get a piece of the business computer market. Their next major advancement came with the introduction of the Macintosh computer, launched with immense fanfare with a Ridley Scott directed advert taking pride of place in the 1984 Superbowl show. Although it suffered from a drop in sales after initially encouraging numbers, the Laserwriter printer and the PageMaker publishing program came to the machine's rescue, and sales rose once again.

In 1985, in an episode detailed particularly well by retronics.biz, Steve Jobs found himself with no option, but to resign after a failed takeover of the company led to the relationship between him and CEO John Sculley becoming untenable.

As Apple suffered a number of disappointing models through the late 80s and into the 90s, Jobs was working with his new company NeXT. Apple struggled to bring its Macintosh platform up-to-date and in a position to compete with the Microsoft offerings, and tried a number of partnerships with IBM and AOL to revive their fortunes.

With Apple still in its slump in 1997, and the losses unable to be stemmed by a change in the CEO, Apple purchased NeXT and Steve Jobs was quickly advanced to the new CEO and began working to turn Apple around and get it working successfully again.

Within a year came the biggest single letter in computing, when the 'I' was added to the first Apple product, and the iMac was introduced. With the proliferation of the 'I' throughout Apple's products and software, the innovative design of the iMac and the improvements in its platform led to a pick up in sales, and the return to profitability for Apple.

Their Mac computers were back in terms of popularity, and then came the innovation that has made Apple what it is today. The iPod and the iTunes store to sell music for the iPod music player were revolutionary in terms of the ability to play music on the go. Follow this with the iPhone and most recently the iPad, and it seems that Apple can do no wrong. 

Now become..